About us

I. Company Overview – Who We Are

Welcome to RAEVA LLC.

Founded in 2020, RAEVA LLC has quickly established itself as a distinguished name in the cosmetics and personal care industry. Our headquarters are located in the heart of Texas at 5900 Balcones Drive STE 100, Austin, TX, 78731, United States. From this central hub, we manage all operations including product development, quality control, customer service, and global logistics.

RAEVA LLC is a dedicated retailer of premium beauty products. Our core business activities span four main categories:

• Skin Care – Scientifically formulated cleansers, serums, moisturizers, treatments, and specialty creams for all skin types.

• Hair Care – Nourishing shampoos, conditioners, masks, and scalp treatments designed to restore health and vitality.

• Makeup Products – High-pigment, long-wear foundations, lipsticks, eyeshadows, eyeliners, and complexion enhancers.

• Beauty Tools & Skin Care Devices – Professional-grade facial cleansing brushes, LED therapy masks, microcurrent devices, ultrasonic scrubbers, and other innovative tools for home use.

Our target market is the entire United States – from New York City to Los Angeles, from rural Montana to downtown Miami – as well as international customers across North America, Europe, Asia, Oceania, and the Middle East. We ship to over 45 countries and continue to expand our global footprint monthly.

Our Vision is to become the world’s leading beauty brand recognized for uncompromising quality, scientific innovation, and genuine customer care. We aspire to set new industry standards where advanced skincare and professional-grade tools are accessible to everyone, regardless of budget or geographic location. We dream of a future where “RAEVA” is synonymous with trust, efficacy, and beauty without compromise.

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II. Mission and Core Values – The Principles That Guide Us

Our Mission

At RAEVA LLC, our mission is clear, focused, and actionable: to deliver exceptional value to every customer by providing high-quality, innovative, and reliable beauty products that enhance natural radiance, boost confidence, and improve daily self-care routines.

We believe that luxury skincare and professional-grade beauty tools should not be reserved for the wealthy few. Our mission drives us to bridge the gap between premium quality and fair, competitive pricing. We strive to ensure that every person – regardless of their income, location, or skin type – can access products that truly work, without deceptive marketing or hidden fees.

Our Core Values

Our values are not just words on a website. They are the operational principles that guide every decision, from ingredient sourcing to customer service interactions.

Honesty and Transparency

We never make false promises. Every product claim is backed by documented research, every ingredient is fully disclosed on the product page, and every customer receives truthful, accurate information about what our products can – and cannot – achieve. Our refund and return policies are designed with fairness, and our customer service team is trained to provide honest guidance, even when that means recommending a product from a different brand.

We publish all customer reviews – both positive and negative – because we believe that authentic feedback helps shoppers make informed decisions. We do not pay for fake reviews, nor do we delete critical feedback unless it violates our content guidelines.

Innovation and Excellence

The beauty industry evolves at lightning speed, and RAEVA LLC refuses to be left behind. We continuously invest in research, emerging ingredients, and advanced manufacturing techniques. From our peptide-infused serums that stimulate collagen production to our ultrasonic skin scrubbers that remove impurities 10x more effectively than manual washing, innovation is the engine that drives our product development.

We partner with leading cosmetic chemists, dermatologists, and industrial designers to ensure that every product we launch represents a genuine improvement over existing options – not just a repackaged version of the same formula.

Customer-Centric Approach

You are not a transaction. You are a member of the RAEVA family. Every decision we make – from product formulation to packaging design to shipping logistics – begins with one fundamental question: “What is best for our customer?”

Your satisfaction is our ultimate metric of success. We measure ourselves not by quarterly profits alone, but by customer retention rates, review scores, and the volume of repeat purchases. When a customer takes the time to email us with a suggestion or a complaint, we treat that message as a gift – an opportunity to improve.

Sustainability and Responsibility

Beauty should never come at the cost of our planet. RAEVA LLC is committed to reducing our environmental impact through:

• Eco-friendly packaging – We use recycled cardboard, biodegradable shipping materials, and minimal plastic wherever possible.

• Cruelty-free testing – We never test finished products or ingredients on animals. We also require our raw material suppliers to certify that their ingredients are not animal-tested.

• Responsible sourcing – We prioritize suppliers who follow ethical labor practices and environmentally sustainable harvesting methods.

• Carbon-conscious shipping – We partner with carriers that offer carbon-neutral shipping options and we offset a portion of our logistics emissions.

We are not perfect, but we are constantly improving. We publish an annual sustainability report on our website, and we welcome customer feedback on how we can do better.

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III. History and Development Journey – From Austin Startup to Global Beauty Brand

The Beginning – A Dream Takes Shape (2020)

RAEVA LLC was born during one of the most challenging periods in modern history – the global pandemic of 2020. Our founder, a seasoned professional with over twelve years of experience in cosmetic chemistry and dermatological research, recognized a glaring gap in the market: consumers were exhausted from paying premium prices for products that delivered mediocre results, while genuinely effective alternatives were either inaccessible, poorly marketed, or hidden behind subscription traps.

With a small team of four passionate individuals working from a modest office space in Austin, Texas, RAEVA began its journey. The initial investment was modest – just enough to formulate three signature skincare products: a stabilized vitamin C serum, a hyaluronic acid moisturizer, and a gentle but effective retinol cream.

The name “RAEVA” was chosen to evoke concepts of radiance, renewal, and authenticity – values that remain at our core today.

Overcoming Early Challenges

The first year was exceptionally difficult. Supply chain disruptions caused by the pandemic led to ingredient shortages and manufacturing delays. International shipping costs tripled almost overnight. Building brand awareness with a near-zero marketing budget tested our team’s creativity and resilience. There were weeks when even the most optimistic team members questioned whether we could survive.

But we made a conscious decision to listen to our early customers – every single one of them. Every review, every email, every piece of feedback became our product development roadmap. When customers told us that our vitamin C serum oxidized too quickly, we reformulated it with a more stable derivative and switched to airless pump packaging. When customers asked for a fragrance-free version of our moisturizer, we developed one within three months.

We learned that humility and responsiveness are more powerful than any advertising campaign.

The Breakthrough – 2021

By mid-2021, word-of-mouth had begun to work its magic. Our vitamin C serum became a cult favorite among Austin’s beauty community, with local estheticians recommending it to their clients. Our first batch of 5,000 units sold out in just three weeks – a moment that validated our approach and gave us the confidence to scale.

We reinvested every dollar of profit back into the business, expanding our product line to include hair care solutions (a biotin shampoo and a castor oil scalp treatment) and our first beauty tool – a sonic facial cleansing brush that outperformed competitors at half the price.

Major Milestones and Achievements

Expanding to International Markets

Our growth from a local Austin brand to a global beauty destination was intentional and methodical. In 2023, we partnered with international logistics providers (DHL, FedEx, and UPS) to streamline cross-border shipping, reduce delivery times, and provide end-to-end tracking.

Today, RAEVA proudly ships to:

• United States – All 50 states, including Alaska, Hawaii, and military APO/FPO addresses

• Canada – All provinces and territories

• United Kingdom – England, Scotland, Wales, Northern Ireland

• European Union – Germany, France, Italy, Spain, Netherlands, Belgium, Sweden, Denmark, Poland, Ireland, Austria, Portugal, Finland, Greece, Czech Republic, Hungary, Romania

• Asia – Japan, South Korea, Singapore, Malaysia, Thailand, Philippines, Vietnam, Hong Kong, Taiwan, India

• Oceania – Australia, New Zealand

• Middle East – United Arab Emirates, Saudi Arabia, Israel, Qatar, Kuwait

We continue to expand our global footprint monthly, with Latin America (Mexico, Brazil, Colombia) and Africa (South Africa, Kenya) scheduled for expansion in the coming quarters.

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IV. Product Strengths and Competitive Advantages – Why RAEVA Stands Out

The beauty market is crowded. Hundreds of brands compete for your attention and your money. RAEVA LLC succeeds because we offer distinct, tangible advantages that our competitors cannot easily replicate.

Superior Product Quality

At RAEVA, quality is never compromised. Every product undergoes rigorous testing before it ever reaches your hands:

• Clinical-grade ingredients – We source active ingredients from certified global suppliers, many of whom also supply luxury European brands. Our vitamin C is sourced from a DSM-certified facility. Our peptides are manufactured in Japan. Our hyaluronic acid is produced using bio-fermentation, not animal products.

• Dermatologist-tested – Every formulation is tested by independent, board-certified dermatologists for safety, irritation potential, and efficacy.

• Cruelty-free certification (in progress) – We are working toward Leaping Bunny certification. In the meantime, we proudly display the cruelty-free bunny logo on all qualifying products.

• Stability-tested – We test every product under accelerated aging conditions to ensure that it remains potent, safe, and pleasant to use from the first application to the last drop.

• Third-party verification – Random batches are sent to independent laboratories for purity and ingredient accuracy testing. We publish these certificates upon request.

Our manufacturing facilities maintain Good Manufacturing Practice (GMP) certification, and every batch is traceable from raw material to finished product. If a quality issue arises, we can identify the exact production date, ingredient lot numbers, and quality control results within minutes.

Innovative and Unique Design

Beauty is an experience, not just a routine. That is why RAEVA invests heavily in product design and user experience:

• Ergonomic beauty tools – Our facial cleansing brushes are shaped to fit comfortably in the palm of your hand, with angled heads that reach difficult areas like the sides of the nose and the jawline.

• Airless pump packaging – Used for all our serums and treatments. Airless pumps preserve formula integrity by preventing oxygen and bacteria from entering the container. They also deliver every last drop of product – no wasted money.

• Magnetic palettes – Our customizable makeup palettes use powerful magnets to hold refill pans securely. You can mix and match eyeshadows, blushes, and contour powders without committing to fixed color combinations.

• Smart devices – Our LED therapy masks feature intuitive touch controls, multiple light modes (red for anti-aging, blue for acne, yellow for brightening), and automatic shut-off timers.

Our design philosophy combines form with function – products that look beautiful on your vanity and perform brilliantly on your skin or hair.

Competitive and Fair Pricing

We believe that effective beauty should be accessible. By operating a direct-to-consumer (DTC) model, RAEVA eliminates unnecessary middlemen, distributor markups, and inflated retail overhead. The result:

• Premium quality at 30–50% less than comparable department store or Sephora brands

• No hidden fees – The price you see at checkout is the price you pay (excluding applicable sales tax)

• Subscription savings – Loyal customers who enroll in auto-ship receive 20% off every recurring order

• Free shipping – On orders over $50 (domestic) and $100 (international)

Compare our ingredient list to any luxury brand. We challenge you to find a meaningful difference beyond the price tag. Our vitamin C serum contains 15% L-ascorbic acid, vitamin E, and ferulic acid – the exact same gold-standard formulation sold by premium brands for $150+. Our price? $39.

Professional and Caring Customer Service

Our customer service team is headquartered in Austin, Texas, and trained to treat every inquiry with urgency, empathy, and competence. What sets us apart:

• Response time under 24 hours – Often within 4–6 hours during business days (Monday–Friday, 9 AM – 6 PM Central Time)

• Real human support – No chatbots, no automated phone trees, no endless transfers. When you email or call, you speak with a trained human being who has the authority to resolve your issue.

• Multilingual assistance – For international customers, we offer support in English, Spanish, French, German, and Japanese (via email translation tools).

• Proactive problem resolution – We do not just answer questions; we solve problems. If your package is delayed, we contact the carrier on your behalf. If a product causes irritation, we help you identify the culprit and issue a refund immediately.

• Follow-up guarantee – After we resolve your issue, we follow up within 48 hours to ensure you are completely satisfied.

Contact us anytime at mypth.work@gmail.com or call +84962402004. Your voice matters to us.

Global Distribution Network

RAEVA operates a sophisticated logistics infrastructure that ensures fast, reliable delivery worldwide:

• US fulfillment centers – Located in Texas (Austin), California (Los Angeles), and Georgia (Atlanta). These strategic locations allow us to reach 90% of US customers within 3–5 business days via ground shipping.

• International hubs – Partner warehouses in the United Kingdom (London), Australia (Sydney), and Singapore serve as consolidation points for regional shipping, reducing transit times and customs delays.

• Real-time tracking – From the moment your label is created to the moment your package is delivered, you receive email and SMS updates (if you opt in).

• Insurance coverage – All shipments over $50 are automatically insured against loss or damage. For high-value orders (over $200), signature confirmation is required.

• Hassle-free returns – For US customers, we provide pre-paid return labels for damaged, defective, or incorrect items. For international customers, we reimburse reasonable return shipping costs.

Whether you live in downtown Manhattan or rural Montana, your RAEVA order arrives safely and promptly.

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V. Our Team and Company Culture – The People Behind the Brand

Behind every RAEVA product is a team of dedicated professionals who share a singular passion: helping you look and feel your best. We are not a faceless corporation. We are real people who genuinely care about the work we do.

Our Founding Team and Key Experts

Founder and Chief Executive Officer

With a Master of Science degree in Cosmetic Science from the University of Cincinnati and twelve years of industry experience at leading beauty conglomerates (including L’Oréal and Estée Lauder), our founder built RAEVA to correct the injustices she witnessed – overpriced products, misleading claims, poor customer treatment, and a lack of transparency. Her vision guides every strategic decision, from product development to hiring to sustainability initiatives.

Head of Product Development

A PhD in Dermatological Pharmacology from the University of California, San Francisco, with fifteen patents in active ingredient delivery systems (including liposomal encapsulation and peptide stabilization). She ensures every RAEVA formula is not only safe but scientifically optimized for real, measurable results. Her personal mantra: “If it doesn’t work in a clinical trial, it doesn’t belong in a bottle.”

Lead Cosmetic Chemist

Trained in South Korea – the global capital of skincare innovation – our lead chemist brings cutting-edge fermentation technology, peptide synthesis, and botanical extraction methods to the RAEVA lab. She holds certifications from the Korean Society of Cosmetic Chemists and has previously formulated products for brands sold at Olive Young and Lalavla.

Customer Experience Director

Formerly of a Fortune 500 retail brand (Target Corporation), our Customer Experience Director has transformed how RAEVA interacts with customers – implementing ticketing systems that prioritize speed, empathy, and resolution. Under her leadership, our average response time dropped from 48 hours to under 12 hours.

Quality Assurance Manager

With twenty years of experience in pharmaceutical quality control (including roles at Johnson & Johnson and AbbVie), our QA Manager enforces standards that exceed FDA cosmetic guidelines. No product ships without his signature. He personally reviews every batch certificate of analysis before release.

Operations and Logistics Lead

A former supply chain manager for Amazon, our operations lead optimized our warehouse workflows, negotiated carrier contracts, and reduced average delivery times by 30% within six months of joining.

Our Company Culture

At RAEVA, culture is not a poster on the wall – it is how we work every day.

Collaboration Over Competition

We believe that the best ideas emerge when diverse minds work together. Our product development team meets with customer service representatives weekly to hear directly about customer concerns, suggestions, and complaints. Our marketing team collaborates with logistics to ensure that promotional promises (e.g., “free 2-day shipping”) align with operational reality.

Creativity Without Boundaries

We encourage every team member – from warehouse associates to executives – to share ideas for improvement. Our best-selling beauty tool (the Sonic Skin Spatula) was actually conceptualized by a shipping coordinator who noticed that customers frequently asked about deep pore cleansing during her customer service shifts. She submitted her idea through our internal innovation portal and received a $5,000 bonus when the product launched.

Respect as Our Foundation

Respect at RAEVA means:

• Respecting our customers by being honest, transparent, and responsive.

• Respecting our team members by fostering an inclusive, supportive, and harassment-free workplace. We have zero tolerance for discrimination based on race, gender, sexual orientation, religion, disability, or national origin.

• Respecting our planet by making sustainable choices, even when they cost more.

• Respecting our competitors by competing fairly – we never spread false information about other brands, and we do not engage in review bombing or other unethical tactics.

Continuous Learning

The beauty industry evolves daily, and so do we. RAEVA provides:

• Annual education stipends – $1,000 per employee for courses, conferences, or certifications related to their role.

• In-house training – Monthly lunch-and-learn sessions on topics like new cosmetic ingredients, customer service psychology, and supply chain optimization.

• Industry conference access – We send key team members to events like Cosmoprof, In-Cosmetics, and the SCC Annual Meeting.

Join the RAEVA Family

Whether you are a first-time customer who discovered us through an Instagram ad or a long-time loyalist who has been with us since 2020, you are now part of our story. We invite you to explore our full collection at raeva.online, read our thousands of verified customer reviews, and experience the RAEVA difference for yourself.

Thank you for trusting us with your beauty journey.

With sincere gratitude,

The RAEVA LLC Team
Austin, Texas

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RAEVA LLC – Beauty Without Compromise.